Design Process
Project Scope
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Enhance the website with interactive features, registration updates, and a real-time countdown.
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Ensure the website is user-friendly and mobile-responsive, with a visual design that ties in with the event’s branding.
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Highlight the partnership with Easter Seals and previous success stories to encourage new sponsorships and participation.
Gabriel Rivera:
Charismatic CEO seeking to unwind and sponsor meaningful events.
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Alex Thompson:
Marketing manager eager to build networks and immerse himself in cultural experiences.
Empathy:
For the Caribbean Cigar Celebration, we identified four distinct user personas to better understand our diverse audience
How might we give proper info and encourage companies to be sponsor of this event?
Gabriel:
How might we guide him in purchasing a ‘General Admission’ ticket while clearly highlighting its benefits?
Alex:
How might we donate to the charity while also showing the benefits of donating to the charity?
Michelle:
How might we give proper info and encourage the rich guy to purchase the VIP ticket?
Mikael:
After developing detailed empathy maps for each persona, we summarized their challenges into one key question each:
Definition:
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How might we encourage and convince people to join the event while effectively capturing the vibe of the festival?
Overarching Goal
Will be integrated for ticket purchasing
06-Trellis
Will be used for stories and activity information
04-Blogs
To evoke a sense of excitement
03-Countdown Timer
Next, we created a sitemap to structure the website and ensure a seamless user experience. The sitemap included:
Sitemap:
Finally, we developed a stylescape to establish the visual and aesthetic direction of the website, aligning closely with the approved brand identity from the client. The stylescape included:
Stylescape:
In the ideation phase, we compiled a comprehensive feature list based on our user personas’ needs and our overarching goal. This list included:
Ideation Phase:
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Will be used for Contact Us, and Volunteer, Sponsorship, and Vendor Applications.
01-Forms
Will be used for location-based information
02-Google Maps
To show event photos and videos.
05-Gallery
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This sitemap ensured that all necessary information was easily accessible and logically organized, enhancing the user journey.
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Primary colors include rich tones of black, white, brown, and a subtle teal, giving a sense of luxury and class.
Color Palette:
Elegant serif fonts for headlines, conveying sophistication and tradition.
Typography:
The imagery aligns with the brand’s focus on premium products and experiences.
Imagery:
Retired businessman looking for luxurious and premium cigar experiences.
Mikael Diaz:
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Brewer passionate about community service and impactful charity work
Michelle Walker:
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Contact Organizers:
Find and use contact options to reach Davison North Law.
Apply to Volunteer:
Review volunteer roles and submit an application.
Donate to Easter Seals:
Complete a donation through the website.
Become a Sponsor:
Explore sponsorship packages and sign up.
Purchase Tickets:
Identify and buy a VIP ticket.
We created an initial prototype and tested it with the client, focusing on these tasks:
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Prototype & testing
