Soft Buddy
Overview
The Soft Buddy collection offers a range of plant-based shaving and skincare products, with the shaving gel as the core product. Designed for both men and women, the line includes complementary items like shaving cream, mousse, aftershave balm, and more. The eco-friendly packaging features replaceable brushes, making it ideal for barber shops. Targeting men 25+, women, barbers, and environmentally conscious consumers, Soft Buddy combines effective grooming with sustainability.
Challenges
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Ensuring eco-friendly packaging without compromising on product quality.
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Integrating replaceable brushes in a way that maintains hygiene for barber shops.
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Balancing plant-based formulas with effective shaving performance.
Skills
Ideation
Final Logo
Colour Pallete
Typography
Marketing
Product description:
At the core of the Soft Buddy collection is our plant-based shaving gel—crafted for a smooth, comfortable shave for both men and women. Enriched with moisturizers and aftershave agents, it leaves your skin feeling refreshed and nourished. Our eco-friendly packaging ensures minimal waste.
Complementary Products:
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Hydrating Shaving Cream
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Foaming Shave Mousse
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Aftershave Balm
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Daily Moisturizing Lotion
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Exfoliating Body Scrub
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Soft Buddy—More than just a shave, it's a complete skincare experience.
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Target market
Our target market primarily consists of men (+25 YO) ,women seeking effective shaving solutions, and barber shops looking for high-quality, hygienic grooming products. The brushes integrated into our packaging are especially beneficial for barber shops, allowing them to maintain cleanliness and replace brushes as needed for each client. Additionally, our products cater to environmentally conscious consumers seeking sustainable shaving solutions with plant-based ingredients.
Unique selling proposition
What sets our products apart is their plant-based formulation, which appeals to environmentally-conscious consumers. Additionally, the innovative packaging design, featuring brushes on top and a roller at the bottom, minimizes product waste and enhances user experience. Our products not only deliver exceptional performance but also contribute to a sustainable grooming routine.
Package Design
We will use recyclable and biodegradable materials for our packaging to align with our commitment to sustainability. The packaging will include a pump mechanism for the gel, a squeeze tube for the cream, and an aerosol-free dispenser for the foam. The brushes and rollers integrated into the packaging will be made from durable materials to ensure longevity and ease of use.
Marketing messaging
Key messaging on the packaging will emphasize the plant-based ingredients, moisturizing and aftershave properties, waste reduction features, and suitability for both men and women. Phrases such as "Sustainable Shaving Solution," "Nourishing Plant Extracts," and "Effortless Application, Minimal Waste" will communicate the product's unique benefits.
