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Designing a brand for kids involves a careful blend of creativity, market insight, and a deep understanding of consumer preferences
Challenges
Brand Identity, Typography, colourtheory, Marketing
Skills
SPARX
Sparkling Water
Overview:
Designing a brand for sparkling water involves a multifaceted process that goes beyond just creating an attractive logo or packaging. It requires careful consideration of the product’s essence, target audience, market positioning, and competition.
The name and the overall identity of the brand had been made for us, The actual design was making a combination between our Creativity and this brand. Making this connection needed tones of research, market knowledge, designing, and critiques. From the scratch I was looking to make something not just for kids but something that fi ts teenagers and young adults.
Improvement
Branding
Work in progress and Style Guide
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Merchandise
Website
UX DESIGN
3D Integration:
Incorporating 3D elements without affecting site performance.
Used Spline for optimized 3D design and animation.
Animation Performance:
Creating smooth animations that work well with scrolling.
Exported animations from After Effects as Lottie files.
Responsive Design:
Ensuring consistent styling across devices.
Implemented custom CSS for responsive and functional design.
Challenges
Skills and Technologies
After Effects:
Designed dynamic backgrounds and animations.
Lottie:
Exported animations for lightweight, high-performance web use.
Custom CSS:
Applied for responsive and consistent styling.
Webflow:
Integrated animations and created scroll-based sequences.
Created interactive 3D elements to enhance the website’s visual appeal.
Spline:
